Music Resource Center

Journey Group designed a new brand identity for the Music Resource Center, an organization supporting young musicians by giving them a safe and creative space to play after school. We reimagined their logo by designing an “M” letterform, reminiscent of a sound wave, which comes to life through motion and a custom sound signature. The brand ecosystem was designed to appeal to both students and the donors needed to expand the Center’s work. We loved extending their new brand to a suite of materials for the Center, including capital campaign materials, clothing, and stickers.